Nearly a decade spanning the creator economy, multi-channel networks, and B2B digital marketing.
-
Content Creator · Instagram & TikTok
2016 – Present · Scottsdale, AZ
Built a combined 90K+ following. Collaborated with brands including Hilton Hotels, Netflix, Corona USA, GEICO, Amazon, Daniel Wellington, L'Occitane, Virgin Voyages, Original Penguin, Hisense USA, Jeni's Ice Creams, and Simon Malls.
-
Digital Marketing Specialist · Quisitive
Sep 2018 – Aug 2024 · Remote
Strategized, implemented, and analyzed Google & Microsoft SEM campaigns with keyword optimization and conversion-focused search ads. Applied A/B testing and ongoing research to optimize social media performance across platforms.
-
Content Manager — DRM & Licensing · Collab
Sep 2017 – Feb 2018 · Los Angeles, CA
Researched, assessed, and monetized unlicensed clips across Instagram, Facebook, YouTube, and X for Collab's DRM platform. Managed licensing agreements, asset tracking, metadata, and curated weekly viral-content newsletters.
-
Marketing Intern · SoulPancake
May 2017 – Sep 2017 · Los Angeles, CA
Managed a social content calendar across original video, tentpole activations, and brand campaigns. Built audience-redirection strategies and a social marketing plan for original video content.
-
Network Development Intern · Thoughtful Media Group
Aug 2016 – Dec 2016 · Los Angeles, CA
Executed YouTube SEO via VidIQ, supported brand partnerships, and ran influencer-marketing campaigns — recruiting creators and growing their followings within the multi-channel network.
-
Talent & Content Intern · AwesomenessTV
May 2016 – Aug 2016 · Los Angeles, CA
Supported top talent including Madison Beer, Niki and Gabi, and Daniel Skye. Tracked weekly trends, managed digital content, and coordinated booking, scheduling, and music-licensing logistics.