Hi, I'm Mario

Mario Villa: lifestyle content that inspires you to explore.

Active on Instagram and TikTok since 2016 with a combined 90K+ following, I pair creator side storytelling with agency grade performance marketing, and I am now pursuing an M.S. in AI in Business at Arizona State University ('27).

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70K+Instagram followers

20K+TikTok followers

10 yrsCreating content

ASU '27M.S. AI in Business

Fresh off the camera roll

What I have been making.

UGC, reels, hotel partnerships, brand collabs, and everything in between, on a loop.

UGC Car sharing brand content

UGC Car sharing app walkthrough

Reel Fall aesthetic

Brand Collab Simon Malls

What I create

Travel

Destination storytelling and trip features.

Hotels

Partner stays and property spotlights.

Fashion

Seasonal outfits and style content.

Lifestyle

Dining, culture, and everyday life.

About

About me.

I am Mario Villa, a lifestyle creator and digital marketing specialist based in Scottsdale, Arizona. I have been creating content since 2016, building a combined audience of more than 90K followers across Instagram and TikTok with content covering travel, hotels, fashion, and everyday life. I have also lived in Las Vegas, Los Angeles, Austin, San Antonio, and Brownsville.

Before creating full time, I spent six years in B2B digital marketing at Quisitive running paid search and paid social campaigns, with earlier experience at Collab, SoulPancake, Thoughtful Media Group, and AwesomenessTV. That combination of creator instinct and marketing discipline shapes every brand partnership I take on.

My brand work includes Giorgio Armani, Abercrombie and Fitch, Valentino, GEICO, Tiff's Treats, and Simon Malls, plus hotel partnerships with Hyatt, Canopy by Hilton, Fairmont, Hotel Glorieta, and Postcard Cabins. I am currently pursuing an M.S. in AI in Business at Arizona State University, studying where content creation and AI meet, and working with marketing technology including 6sense, Marketo, and Dynamics 365.

Based inScottsdale, AZ
ContentTravel, hotels, fashion, lifestyle
EducationUT Austin · ASU M.S. class of 2027
BusinessMario Villa LLC

Background

My experience.

Nearly a decade spanning the creator economy, multi-channel networks, and B2B digital marketing. He previously managed the social media accounts of Quisitive, Catapult Systems, Board, and emPerform.

Content Creator · Instagram & TikTok 2016 – Present · Scottsdale, AZ
Built a combined 90K+ following. Collaborated with brands including Hilton Hotels, Netflix, Corona USA, GEICO, Amazon, Daniel Wellington, L'Occitane, Virgin Voyages, Original Penguin, Hisense USA, Jeni's Ice Creams, and Simon Malls.
Digital Marketing Specialist · Quisitive Sep 2018 – Aug 2024 · Remote
Strategized, implemented, and analyzed Google & Microsoft SEM campaigns with keyword optimization and conversion-focused search ads. Worked with marketing technology including 6sense for account-based engagement and Marketo and Dynamics 365 for marketing automation and email campaigns. Applied A/B testing and ongoing research to optimize social media performance across platforms.
Content Manager — DRM & Licensing · Collab Sep 2017 – Feb 2018 · Los Angeles, CA
Researched, assessed, and monetized unlicensed clips across Instagram, Facebook, YouTube, and X for Collab's DRM platform. Managed licensing agreements, asset tracking, metadata, and curated weekly viral-content newsletters.
Marketing Intern · SoulPancake May 2017 – Sep 2017 · Los Angeles, CA
Managed a social content calendar across original video, tentpole activations, and brand campaigns. Built audience-redirection strategies and a social marketing plan for original video content.
Network Development Intern · Thoughtful Media Group Aug 2016 – Dec 2016 · Los Angeles, CA
Executed YouTube SEO via VidIQ, supported brand partnerships, and ran influencer-marketing campaigns — recruiting creators and growing their followings within the multi-channel network.
Talent & Content Intern · AwesomenessTV May 2016 – Aug 2016 · Los Angeles, CA
Supported top talent including Madison Beer, Niki and Gabi, and Daniel Skye. Tracked weekly trends, managed digital content, and coordinated booking, scheduling, and music-licensing logistics.

Madison Beer — "You Don't Own Me" Grace cover · AwesomenessTV Niki and Gabi — "Work from Home" ft. Josh Levi Fifth Harmony cover

Proof of work

More to explore.

Writing, rates, press kit, and Amazon favorites, all in one place.

Rates

Rate card

Mario's current rates for brand partnerships, UGC, hotel stays, and event coverage.

Download rate card (PDF) Ask about a project

Press

Media kit

Mario's creator media kit with audience stats, past partnerships, and collaboration formats. Preview it below or download the PDF.

View media kit Download media kit (PDF)

The everyday essentials I actually use, from gym gear to grooming. Links go to Amazon.

Fitness

GNC Pro Performance Weight Gainer

Vanilla Ice Cream

See price on Amazon Fitness

Retrospec Laguna 5mm Yoga Mat

Slip resistant exercise mat

$49.99 Fitness

Fitvids Rubber Hex Dumbbell Set

Strength training set

See price on Amazon Style

Bombas Men's Socks Pack

Large, Grey

See price on Amazon Style

Bombas Men's Ankle Socks 3-Pack

Honeycomb, Large

See price on Amazon Grooming

CeraVe Foaming Facial Cleanser

16 fl oz, fragrance free

$15.97 Style

Polo Ralph Lauren Boxers 3-Pack

Classic fit cotton woven

$55.00 Grooming

Toute Nuit Wrinkle Patches

45 count multi zone face tape

$18.95 Tech

Apple AirPods Max

Sky Blue, active noise cancelling

$459.00 Style

Calvin Klein Boxer Briefs 3-Pack

Cotton stretch

$44.15

Personal stories

Stories from my life.

Personal essays on school, work, travel, and building a creative business.

People

Collaborators & mentors.

Creators and partners Mario has worked alongside across content, strategy, and the business side of the creator economy.

Marcus Veltri

Pianist & Content Creator · Orange County, CA

5M+YouTube subscribers
2M+Instagram followers
2×Streamy Award nominee

Marcus is one of the biggest piano creators on YouTube, famous for playing piano while beatboxing for strangers on Omegle. His reaction videos and musical pranks have pulled in hundreds of millions of views.

Mario supported agreement structures and MCN revenue splits on Marcus's contract work.

Instagram ↗ YouTube ↗

Zalman Krause

Musician & Content Creator · New York / Los Angeles

300K+YouTube subscribers
71K+Instagram followers

Zalman is the Serenading Guy on YouTube, known for his viral serenading series blending music and comedy, with hundreds of millions of views across his platforms.

Mario filmed YouTube videos for Zalman.

Instagram ↗

Marianna Jones

Content Creator · Scottsdale, AZ

38.2KInstagram followers

Marianna is a content creator who has worked with Mario on content development, audience growth, and engagement strategy across her channels.

Instagram ↗

Baron La Scala

Creator · ROLLINGROCKSTV · Los Angeles, CA

59K+Instagram followers

Baron is the creator behind ROLLINGROCKSTV. Mario provided social media consulting and growth strategy to help grow his audience and sharpen his content direction.

Instagram ↗