Hi, I'm Mario

Lifestyle content that inspires you to explore.

Active on Instagram and TikTok since 2016 with a combined 90K+ following, I pair creator side storytelling with agency grade performance marketing, and I am now pursuing an M.S. in AI in Business at Arizona State University ('27).

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70K+Instagram followers

20K+TikTok followers

10 yrsCreating content

ASU '27M.S. AI in Business

What I create

Travel

Destination storytelling and trip features.

Hotels

Partner stays and property spotlights.

Fashion

Seasonal outfits and style content.

Lifestyle

Dining, culture, and everyday life.

About

About me.

I am Mario Villa, a lifestyle creator and digital marketing specialist based in Scottsdale, Arizona. I have been creating content since 2016, building a combined audience of more than 90K followers across Instagram and TikTok with content covering travel, hotels, fashion, and everyday life. I have also lived in Las Vegas, Los Angeles, Austin, San Antonio, and Brownsville.

Before creating full time, I spent six years in B2B digital marketing at Quisitive running paid search and paid social campaigns, with earlier experience at Collab, SoulPancake, Thoughtful Media Group, and AwesomenessTV. That combination of creator instinct and marketing discipline shapes every brand partnership I take on.

My brand work includes Giorgio Armani, Abercrombie and Fitch, Valentino, GEICO, Tiff's Treats, and Simon Malls, plus hotel partnerships with Hyatt, Canopy by Hilton, Fairmont, Hotel Glorieta, and Postcard Cabins. I am currently pursuing an M.S. in AI in Business at Arizona State University, studying where content creation and AI meet.

Based inScottsdale, AZ
ContentTravel, hotels, fashion, lifestyle
EducationUT Austin · ASU M.S. class of 2027
BusinessMario Villa LLC

Background

My experience.

Nearly a decade spanning the creator economy, multi-channel networks, and B2B digital marketing.

Content Creator · Instagram & TikTok 2016 – Present · Scottsdale, AZ
Built a combined 90K+ following. Collaborated with brands including Hilton Hotels, Netflix, Corona USA, GEICO, Amazon, Daniel Wellington, L'Occitane, Virgin Voyages, Original Penguin, Hisense USA, Jeni's Ice Creams, and Simon Malls.
Digital Marketing Specialist · Quisitive Sep 2018 – Aug 2024 · Remote
Strategized, implemented, and analyzed Google & Microsoft SEM campaigns with keyword optimization and conversion-focused search ads. Applied A/B testing and ongoing research to optimize social media performance across platforms.
Content Manager — DRM & Licensing · Collab Sep 2017 – Feb 2018 · Los Angeles, CA
Researched, assessed, and monetized unlicensed clips across Instagram, Facebook, YouTube, and X for Collab's DRM platform. Managed licensing agreements, asset tracking, metadata, and curated weekly viral-content newsletters.
Marketing Intern · SoulPancake May 2017 – Sep 2017 · Los Angeles, CA
Managed a social content calendar across original video, tentpole activations, and brand campaigns. Built audience-redirection strategies and a social marketing plan for original video content.
Network Development Intern · Thoughtful Media Group Aug 2016 – Dec 2016 · Los Angeles, CA
Executed YouTube SEO via VidIQ, supported brand partnerships, and ran influencer-marketing campaigns — recruiting creators and growing their followings within the multi-channel network.
Talent & Content Intern · AwesomenessTV May 2016 – Aug 2016 · Los Angeles, CA
Supported top talent including Madison Beer, Niki and Gabi, and Daniel Skye. Tracked weekly trends, managed digital content, and coordinated booking, scheduling, and music-licensing logistics.

Proof of work

In their words

“Creator side storytelling meets agency grade performance marketing, and now AI in business.”

LinkedIn articles

Latest writing.

Long form writing on restaurants, travel, and the creator economy.

Personal stories

Stories from my life.

Personal essays on school, work, travel, and building a creative business.

People

Collaborators & mentors.

Creators and partners Mario has worked alongside across content, strategy, and the business side of the creator economy.

Marcus Veltri

Pianist & Content Creator · Orange County, CA

5M+YouTube subscribers
2M+Instagram followers
2×Streamy Award nominee

Marcus is one of the biggest piano creators on YouTube, famous for playing piano while beatboxing for strangers on Omegle. His reaction videos and musical pranks have pulled in hundreds of millions of views.

Mario supported agreement structures and MCN revenue splits on Marcus's contract work.

Instagram ↗ YouTube ↗

Marianna Jones

Content Creator · Scottsdale, AZ

38.2KInstagram followers

Marianna is a content creator who has worked with Mario on content development, audience growth, and engagement strategy across her channels.

Instagram ↗

Baron La Scala

Creator · ROLLINGROCKSTV · Los Angeles, CA

59K+Instagram followers

Baron is the creator behind ROLLINGROCKSTV. Mario provided social media consulting and growth strategy to help grow his audience and sharpen his content direction.

Instagram ↗

Services

Let's work together.

I partner with hotels, fashion labels, and lifestyle brands to create content people actually stop for. Here is what I offer and how we get started.

Brand campaigns

Instagram reels, posts, and stories created around your product or launch.

Travel

Hotel and destination stays

Partner stays with story and feed coverage that shows off the full experience.

UGC

Content for your channels

Native style photo and video you can run on your own feed, site, and ads.

Events

Launches and on site coverage

Real time coverage of openings, launches, and brand moments.

How it works

1. Say helloReach out through the contact section with your brand and goals.
2. Plan togetherWe align on deliverables, timeline, and the story we want to tell.
3. Create and shareI shoot, edit, and publish, and you get content that performs.

Start a project

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